THE LEADERSHIP SYSTEM THAT TURNS YOUR SAFETY JOB INTO A LIFELONG LUCRATIVE CAREER
with a Simple Repeatable Process
within the next 90 days, without waiting on a degree, a certification, or your employer to invest in you
Trusted by 700+ Safety Professionals Across 15+ Industries and 6 Countries
THE LEADERSHIP SYSTEM THAT TURNS YOUR SAFETY JOB INTO A LIFELONG LUCRATIVE CAREER
with a Simple Repeatable Process
within the next 90 days, without waiting on a degree, a certification, or your employer to invest in you
If you’re a workplace Safety Manager, Safety Specialist, or safety professional who's already decided this is a career...
. . . Not a job you fell into. Not something you're doing until you figure out what's next. A real career. With a real income, real respect, and a real seat at the table.
Then I’m going to spare you the spiel.
You already know safety is more than regulations. You already know management support matters. You already know the regulations are the floor, not the ceiling. You've read the books, listened to the podcasts, taken the certifications.
What you're missing isn't another concept.
It's a system. Mentorship. And a roadmap to actually get there.
And you've already decided you're not waiting for your employer to fund your growth. The safety professionals who end up at the director and executive level aren't the ones who waited for training. They're the ones who invested in themselves when it mattered.
If you’re a workplace Safety Manager, Safety Specialist, or safety professional who's already decided this is a career...
. . . Not a job you fell into. Not something you're doing until you figure out what's next. A real career. With a real income, real respect, and a real seat at the table.
Then I’m going to spare you
the spiel.
You already know safety is more than regulations. You already know management support matters. You already know the regulations are the floor, not the ceiling. You've read the books, listened to the podcasts, taken the certifications.
What you're missing isn't another concept.
It's a system. A community. And a roadmap to actually get there.
And you've already decided you're not waiting for your employer to fund your growth. The safety professionals who end up at the director and executive level aren't the ones who waited for training. They're the ones who invested in themselves when it mattered.
Here's what you
MIGHT NOT KNOW
Even if you have your policies in place, your certifications on the wall, and your programs running... building safety around management support and employee involvement can do something completely different for your career.
Here's what you
MIGHT NOT KNOW
Even if you have your policies in place, your certifications on the wall, and your programs running... building safety around management support and employee involvement can do something completely different for your career.
EARN YOUR SEAT IN THE C-SUITE
When the executive team calls a meeting, you're in the room. Not because you fought your way in. Because it's understood that everything they do affects safety, and safety adds real dollars to the bottom line. That's a different relationship with your career.
EASILY RAISE THE PROFILE OF SAFETY
"Safety is a core value" stops being a wish on the wall and becomes the way business gets done. At every level, safety is at the front of every worker's mind.
BUILD PROMINENCE FOR SAFETY IN EVERY BUSINESS DECISION
When new products get designed, machinery gets purchased, or processes change, you're involved from conception to implementation. Gone are the days of walking in to find another machine guarding problem to clean up after the fact.
FREE UP YOUR TIME TO WORK ON WHAT MATTERS MOST
Imagine never facilitating every safety meeting because your front line supervisors have the knowledge, the ability, and the gusto to do it themselves. You get your calendar back. You get to focus on moving the program forward.
BECOME THE AUTHORITY ON BEST BUSINESS PRACTICES
Departments will come to you asking how they can improve their processes. You'll stop begging them to try a safety method. They'll start begging you to help them.
Safety is More Than Regulations? OK.
But what do you mean by that?
When you took on the safety role, the first thing you learned was the rules. OSHA, DOT, EPA, RMP. The acronyms had your head spinning.
But there was more. You had to manage injuries, train new employees, and keep costs down. So you set to work. You learned what you were "supposed" to do. The pile of reg books grew, and so did the endless confusion.
You started attending workshops, seminars, joining social media groups. You took tons of notes. Maybe you even started a plan. (I love a great Gantt chart.)
And the more you learned about what you were "supposed" to be doing, the longer your to-do list got. The next thing you knew, you were responsible for all of it and too busy to do any of it.
But you're missing a key element to safety management. The people.
Your success depends on the behaviors and actions of the employees and managers around you. You need to know how to influence people. How to sell your ideas. How to get them on your side.
(They didn't teach that part in that seminar, did they?)
And this is where the frustration starts. You put out a policy nobody follows. Managers aren't holding their people accountable. Your company is at greater risk.
You feel like nobody cares (but you). Nobody's paying attention (so why bother). It doesn't matter (as long as costs stay low).
You keep your head down and stay out of trouble.
Even with the best intentions, many safety professionals abandon their plans, file away their notes, and stop trying.
AND THAT’S WHERE WOULD-BE WORLD-CLASS SAFETY PROGRAMS DIE.
The 4 Reasons
Most Safety Professionals Stay Stuck
Overlooked, Underpaid, & Doing More Than Anyone Else
(and how to finally turn your work into the results and recognition that move your career forward)
You know the regulations. You write the policies. You run the training. And it STILL isn't getting you promoted, paid what you're worth, or pulled into the room where decisions get made. That's not a knowledge problem. Four specific things keep all your effort from translating into results and recognition. Fix these, and you stop being the hardest worker nobody notices.
REASON #1
You're Fighting for Authority You Were Never Given
(Or worse, accepting a lack of support and commitment as a given)
Most safety professionals approach the role like they're in control. Their title says manager, after all. But they don't understand the limits to their authority. They speak like a broken record to a room of people wearing earbuds, then use that lack of authority as the excuse for why nothing's changing.
You don't stop when they say no. You change your tactics. Nobody told you this would be easy. They also didn't tell you that persuasion and campaigning were part of the job.
It's time to learn a different way... and how to actually get people to change their minds, beliefs, and behaviors.
REASON #2
You're Drowning in Regulations but Starving for Results
(It seems legit, right?)
It seems reasonable that the main focus of a safety department would be regulatory compliance. The problem is regulations are the bare minimum, and the bare minimum will NEVER get you the results that get you noticed.
Putting most of your focus on the minimums actually keeps you buried in compliance and invisible to the people who decide who moves up.
But when you turn your focus to what your team's goals are and what your employees actually want improved, you make greater strides AND meet regulations at the same time.
There are simple steps that get you both.
REASON #3
You're Measuring the Wrong Things
(Also, not having enough leading indicators)
What gets measured gets managed. But the easiest thing to measure in safety is the accidents. And by then, it's too late.
Measuring leading indicators has always been a sticking point for even the best safety professionals.
When you have precise hazard assessments and behavior analysis, you can identify what behaviors cause injuries before they happen, and show leadership exactly where your program is moving the needle. Throw the data into the right system, and your next safety initiative writes itself.
Stop looking at the surface. The wins that actually get you noticed come from the tiny details in behavior that put the odds in your favor.
REASON #4
Surface Level Collaboration
(if you have any collaboration at all)
You've seen it. An employee safety committee that ends up being the Safety Manager Show. A manager's meeting where you give your trend analysis to a room of blank faces.
Real collaboration starts when you have solid relationships with your employees and you step back from solving everything yourself. When people feel like you're actually listening, they start to speak.
You have to be open to your coworkers' ideas. Even the bad ones. Because the best safety programs always fail when they're not built as a team effort.
Introducing...
The professional development program for safety professionals building a six-figure career.
The path from where you are now to a six-figure career with a real seat at the table... the Rockstar Safety Executive... runs through three pillars. These aren't add-ons. They're layered into every part of your program and every stage of your career.
SUPPORT & PARTICIPATION
Build collaborative systems that shift safety work to the people who actually have hire-and-fire authority. You stop carrying it alone. You start being the strategic expert who guides the people who do.
Fixes the overwhelm of being a department of one... where safety gets dumped on you alone, with too much to do and no one to share the load.
BUSINESS ACUMEN
Speak the language of business. Demonstrate value in dollars, efficiency, and risk. When you stop making the moral argument and start making the business case, the executive team stops tuning you out.
Fixes being ignored... you're not wrong, you're just speaking accidents and compliance when leadership only hears dollars, risk, and efficiency. Learn the translation and they start listening.
MENTORSHIP & COMMUNITY
Get outside the bubble of your own company. When you've only ever seen safety done one way, in one organization, it's hard to know if what you're doing is right. Sharing your ideas and getting feedback on them changes that. You realize your skills aren't company-specific. They're career-defining. And your confidence follows. This is what the Safety Network add-on is for.
Fixes the confidence gap that comes from working in a bubble... no one to compare notes with, never quite sure if what you're doing is right.
If you watched the video, you already know the framework... the Safety Management Cycle, the influencer layer, the three pillars. This page is the rest of the picture. What's actually inside the program, what you'll build, and what that investment looks like.
So, if you're FINALLY ready to step into the role of a SAFETY LEADER... and claim the seat at the table, the income, and the respect that comes with it...
THIS IS HOW WE'RE GOING TO GET THERE:
MEET YOUR INSTRUCTOR
Brye Sargent, CSP
I ditched the safety police hat long ago. I've seen more success by working alongside management and collaborating with employees than I ever did doing it all myself or being a drill sergeant about it.
25+ years as a safety professional in 15 different industries taught me to pay more attention to marketing and psychology than to the regulations. That's why I pursued my degree in psychology and became a certified coach specializing in leadership. I also earned a postgraduate in project management... which is exactly why everything I teach runs on a repeatable system instead of guesswork.
My passion for safety took me, and the companies I worked with, all the way to VPP. I've mentored over 20 facilities reaching for STAR status. I was honored to be an SGE and assist OSHA with on-site inspections.
After personally training over 700 safety professionals, I keep seeing the same thread holding people back. Both the people entering the field and the ones stuck on a plateau.
That's what Safety Leadership Academy addresses.
Degree in Industrial/ Organizational Psychology
Certified Safety Professional from the Board of Certified Safety Professionals
Post Graduate Certificate in Project Management
Certified Life Coach from The Life Coach School
MEET YOUR INSTRUCTOR
Brye Sargent, CSP
I ditched the safety police hat long ago. I've seen more success by working alongside management and collaborating with employees than I ever did doing it all myself or being a drill sergeant about it.
25+ years as a safety professional in 15 different industries taught me to pay more attention to marketing and psychology than to the regulations. That's why I pursued my degree in psychology and became a certified coach specializing in leadership. I also earned a postgraduate in project management... which is exactly why everything I teach runs on a repeatable system instead of guesswork.
My passion for safety took me, and the companies I worked with, all the way to VPP. I've mentored over 20 facilities reaching for STAR status. I was honored to be an SGE and assist OSHA with on-site inspections.
After personally training over 500 safety professionals, I keep seeing the same thread holding people back. Both the people entering the field and the ones stuck on a plateau.
That's what Safety Leadership Academy addresses.
Degree in Industrial/ Organizational Psychology
Certified Safety Professional from the Board of Certified Safety Professionals
Post Graduate Certificate in Project Management
Certified Life Coach from The Life Coach School
Here's how it all
BREAKS DOWN
WHEN YOU JOIN SAFETY LEADERSHIP ACADEMY...
- MOBILE AND TABLET FRIENDLY
- WORK AT YOUR OWN PACE
- CHOOSE THE FORMAT WHERE YOU LEARN BEST - VIDEO, AUDIO, WRITTEN.
- 6 MONTH OF ACCESS, OR LIFETIME ACCESS WITH ACADEMY PRO
The Full Curriculum Opens the Moment You Enroll, So You Can Start Right Away.
The core course materials include video lessons each with an audio version and many with a written study guide/worksheet. Most lessons come with additional materials such as PDFs, templates, forms, and more. Everything is available to you at enrollment, and you work through it at your own pace.
WHEN YOU JOIN SAFETY LEADERSHIP ACADEMY...
The Full Curriculum Opens the Moment You Enroll, So You Can Start Right Away.
- MOBILE AND TABLET FRIENDLY
- WORK AT YOUR OWN PACE
- CHOOSE THE FORMAT WHERE YOU LEARN BEST - VIDEO, AUDIO, WRITTEN.
- 6 MONTH OF ACCESS, OR LIFETIME ACCESS WITH ACADEMY PRO
The core course materials include video lessons each with an audio version and many with a written study guide/worksheet. Most lessons come with additional materials such as PDFs, templates, forms, and more. Everything is available to you at enrollment, and you work through it at your own pace.
plus...
25+ Plug & Play Frameworks
- Building a Safety Culture
- Executive Advisory Committee
- Job Hazard Analysis
- Inspections
- Program Audits
- Employee Reports of Hazards
- Developing Corrective Actions
- Strategic Monthly Reporting
- Data Collection
- Data Trending Analysis & Reporting
- Action Planning
- Communication Cadence
- Meeting Strategies
- Creating Policies, Programs, & SOPs
- Training Techniques
- Supervisor On-Boarding
- Leadership Training
- Employee Engagment
- Incentive Programs
- Awareness Campaigns
- Effective Coaching
- Observations
- Assessments
- Employee to Employee Coaching
- and so much more....
See the Module Breakdown for more details on the core curriculum
Check Out the Safety Leadership Academy Brochure for all the exclusive details and benefits of the program.
It's 'Employer Friendly'! Let them see the benefits your enrollment will have on their organization. Just remove the pages you don't want them to see.
And keep scrolling to learn more about how Safety Leadership Academy will help accelerate your career growth.
ADD THE SAFETY NETWORK WHEN YOU ENROLL
Wouldn't it be nice to have somebody to bounce ideas off of...before you take them to your boss?
The Safety Network is our private community where you get access to coaching, support, mentorship, and feedback.
You can add it to your enrollment at a discounted rate when you check out.
Here's what's included in the monthly Safety Network Membership:
- Office hours, multiple times each week. Bring a question, a situation, or a topic you want to work through, and I'll help you apply the program to YOUR organization. Just register at least 24 hours ahead so I know you're coming (no need to show up every week...just when you've got something to bring).
- DM access for your questions. Stuck on a lesson or a tough conversation with your boss? Send me a message.
- A member-led community. Share what you're working on and get feedback from me and from other members who are building their programs too.
- Discounted 1-on-1 coaching for those times you need to talk it out in private without the group setting.
You'll see a special offer on your first 6 months at checkout, and then it's $97 a month
If you're in the Academy, The Network keeps going after your 6 months are up...so the support doesn't stop when the course does.
ADD THE SAFETY NETWORK WHEN YOU ENROLL
Wouldn't it be nice to have somebody to bounce ideas off of...before you take them to your boss?
The Safety Network is our private community where you get access to coaching, support, mentorship, and feedback.
You can add it to your enrollment at a discounted rate when you check out.
Here's what's included in the monthly Safety Network Membership:
- Office hours, multiple times each week. Bring a question, a situation, or a topic you want to work through, and I'll help you apply the program to YOUR organization. Just register at least 24 hours ahead so I know you're coming (no need to show up every week...just when you've got something to bring).
- DM access for your questions. Stuck on a lesson or a tough conversation with your boss? Send me a message.
- A member-led community. Share what you're working on and get feedback from me and from other members who are building their programs too.
- Discounted 1-on-1 coaching for those times you need to talk it out in private without the group setting.
You'll see a special offer on your first 6 months at checkout, and then it's $97 a month
If you're in the Academy, The Network keeps going after your 6 months are up...so the support doesn't stop when the course does.
Plus....
UPGRADE TO ACADEMY PRO AND GET THESE EXTRA BONUSES
Lifetime Access to The Academy
New job, new boss, new audit? With Pro, you're on the professional career path. The Academy doesn't end at 6 months...come back to any lesson whenever you need it.
- Rewatch a lesson right before a big meeting with management
- Pull the templates and tools again when you start at a new company
- Go back to Module 6 (analyzing your data) when it's time to report your results
- Come back when you get promoted and the job changes on you
- Plus...you also get lifetime access to any updates to the program for as long as the program is being offered.
Documentation & Recordkeeping
If you didn't document it, you didn't do it - am I right? But all that paperwork can get out of hand and you end up spending a day a week strapped to your filing cabinet instead of out there stopping accidents from happening.
Let me help you streamline your documentation.
There are efficient ways to manage all that paperwork; we'll reduce it, organize it, and have it audit-ready at a moment's notice. It will be so easy to navigate that you wouldn't even need to be present to pass a surprise inspection, your team will be able to find everything.
This bonus is like a tour of how I ran my program from new hires to inspections to claims to annual training and more. It'll surprise you how simple documentation, even hard copy documentation, can be kept at the ready.
- Record retention, plus an archive and purge system; Shared drive and folder organization
- Training Documentation, Accident and claim files, and Binder Management (yes, even the binders)
- Plus, how to manage that out of control physical inbox.
Time Management and Organization for Safety Managers
How would you like an extra 8 hours in your week? What would you do with it?
There are a lot of moving parts to a top-notch safety program and it's very easy for them to get out of control. A training here, a meeting there, gotta do an inspection, and that crazy guy in production cut his hand AGAIN!
This can play havoc on your calendar and mess with your free time.
But the good news is, there are steps you can take to rein in the craziness.
In this bonus, I'm going to show you how to get more done in less time using tried and tested methods that top leaders use every day.
We all have the same number of minutes in a day, let's make sure you're making yours count and bringing back some balance to your time.
The Safety Management Fundamentals
Have you ever gone to a 30-hour + class and wished that you could rewind and hear that part again, or skip over the boring bits? That's what this bonus is like.
It gives you all the goods, without the stuffy jargon and breaks down the OSHA requirements into laymen's terms. Plus, guidance on how to apply them in the real world.
This bonus is perfect for the safety manager just starting out who needs to know what the regulations are and how they're applied to their new job.
For those with their feet a little wet, this is going to be your reference library every time you're refreshing your programs or updating your policies.
The Fundamentals course will be launched with 12 essential lessons, but 12 more will be added very shortly. In addition, it will be updated and refreshed whenever new information is released.
And, did I mention you get lifetime access to it - even the updates!
The Safety Program Essessials Library
Hands-on workshops that go deeper, from running your own hazard assessment to digging into your data and improving your program.
We will start you off on the right footing with these core programs
- Hazard Assessment Workshop
- Near Miss Program
- Self-Audit 5-Day Challenge
- Safety Analytics Intensive
- Continuous Improvement Program
Plus trainings on incident response procedures and employee committees, and the Compliance Area Coordinators Guidebook.
Academy Pro Resources
Pro members need more than just systems, processes, and templates. You need career advice and planning. These trainings are for growing your career and your influence with management.
- Career Planning Workshop: 12 lessons that map your path from rookie to director and above...then turn it into your 5, 3, and 1-year goals and an action plan
- Influencer Bootcamp: 6 days on clarity, trust, alignment, behavior, delegation, and strategy
- Masterclass Replays: the business case for safety, training that actually sticks, meetings that make safety matter, building a policy library, using AI to make your job easier, and networking for job security
These include all the advanced strategies that go beyond and more in-depth than what's in The Academy.
Access to a Library of Bonus Training
Safety Leadership Academy students get all the extras, we want you to feel spoiled.
It's so hard to include everything just in the course. Many times we host masterclasses, webinars, workshops, and trainings outside the ecosystem of Safety Leadership Academy. This may include diving deeper into one lesson or one subject.
Brye also speaks and keynotes conferences on the regular covering the hot topics in our industry.
We don't want you to miss out.
So recordings of all these extra sessions can be found in the Bonus Resource library.
And the best part...as new or updated classes are shared, your bonus library will be updated as well! Keeping you in the know at all times.
PLUS EARN YOUR
CERTIFICATE OF COMPLETION
When you complete the course, you can request a digital certificate of completion at the end of the class. Use this to provide proof of your training.
Take the Tour
Here's an In-Depth Look at Safety Leadership Academy
Thank You So Much
You produced an amazing safety training program (Academy). I am beyond impressed with the way you make it all come together.
~ Lucy M.
Food Distribution
Invest In Myself
Being new to safety, your podcast as well as the tools you recently shared with me are very much appreciated. I truly enjoy listening to your podcasts. I am very familiar with my company's operations and
structure, I have reasonable support from my management team, but no formal
training or experience in a safety role. So, listening to your thoughts, recommendations, and experiences has my mind turning in a hundred directions and has me excited for my new role.
I just wanted to say thanks and let you know that what you are doing, and sharing your knowledge is appreciated. I plan to invest in myself! Please continue doing what you do and I will soak in all that I can.
~Jeremy
It Works and It's Awesome
I really appreciate the way that you bring the message out and explain it. I wanted to let you know that what you are doing works and is awesome!
Keep up the great work in helping people and organizations stay safe. It is a calling that you excel at! Thank you for your efforts and time.
~Joshua C.
Distillery
So Helpful I Watched it Twice
The video was totally worth watching every second. It was very helpful and I actually watched it twice.
Thanks so much and continue making the impact that you do!
~ Nathan
You helped Me Start My Safety Career
Your ideas for empowering team members in the safety committee really stuck with me and it was the first thing I implemented at my previous job. It raised team member morale because they felt more involved and respected, and it made me happy knowing team members had a place they could freely voice their opinion on anything safety related to start an open conversation. This was single handedly the most important part of establishing a good relationship between me and the production team members. Once they realized we were on the same team, we were able to make a lot of process improvements.
The information in you shared helped me get the job at my current company and I’m sure it’ll help me get my next job.
~ Gabrial B.
Manufacturing
I Can Now Retire
This is great, thank you so much! I plan to utilize the information to train up my family and staff (feel
like family) with your tools and knowledge as well as to replace myself as I consider when to retire.
~John C
Casinos
You Inspire Me
I attended the Women in Safety Conference at Keene State and I was very inspired by you! Your message of perseverance was something I needed to here. I struggle with imposter syndrome and I also have an unconventional start to safety.
I worked for about 2 years for an Industrial Hygiene Consulting firm. In March, I began working as an EHS Coordinator and I love it. I have learned so much.
My end goal is to become a safety manager. I’ve been also listening to your podcast on my drive home from work. It has inspired me to take the next step and get my Master’s. I just wanted to thank you for making your tools accessible. I can’t wait to learn more from you.
Thank you,
~Katie K.
Manufacturing
You Help Me Support My Family
Thank you again for this community you have built and the academy you started. I would not have a clue about what I am doing without your help.
The work you did help me support my family and I am forever grateful.
~ Chris G.
Pharmacutical
Human Touch to Safety
Safety Brye is not only an influencer, but has real experiences she can draw on to tell a story that reinforces a topic. Any topic covered has takeaways, some more than others depending on your point in your career, or current role.
"Wins" that I have seen recently include:
Fall Protection Systems - Ironworkers rely on their fall pro harness, attach points, and retractables. Giving demonstrations, checklists, taking the time to show them how to inspect their equipment has led to them inspecting before use, and actually asking me questions on things they think might be wrong!! WIN.
Second biggest measurable win was our Work Comp rates and figures. This year alone a savings of 34% was achieved, and incident #'s also decreased 25%.
Safety Geek is a program that actually has the human touch element that goes along way.
~ Eric B.
Construction
Path to VPP Star
Great job, this is a HUGE value for the information you are presenting at the price you are charging. You're a fantastic presenter! I am transitioning into safety from my role as a production supervisor. The Academy will surely help me produce a stellar safety program for my team.
Thank you for being passionate about helping people & creating a path to a STAR/VPP safety program. Thanks for caring and sharing.
~ Lou
MODULE-BY-MODULE BREAKDOWN
MODULE 1:
SOLIDIFYING MANAGEMENT SUPPORT AND LAYING THE GROUNDWORK FOR A SAFETY CULTURE
We're going to start off with a strong foundation by building the skills necessary to win your managers and employees over.
Here's where we'll be breaking down your role as a Safety Manager and the actions you can take to strengthen your position within the company. The mindset shifts you'll have by the end of this module will be like rocket fuel to your safety program.
With the knowledge and vision of what your position is supposed to be, along with the specific steps to improve your influence of those around you, you'll have the confidence to stand up for your safety improvements, initiatives, or programs.
- Gain clarity on the overall value the safety department brings to the company and confidently communicate how your activities contribute to their profits.
- Use marketing strategies to sell safety to your employees, front-line supervisors, and top-level managers.
- Identify the disconnects between safety, operations, and quality to close those gaps leaving everyone working together more synonymously.
- Create a system of accountability to boost compliance with agreed-upon activities that your entire team agrees to follow consistently.
- Step into the role of the Coach of the Coaches and put your Safety Police hat in the closet for good.
- Implement specific tasks that set you up to be seen as an essential leader of your organization and drive teamwork and culture in a positive direction.
MODULE 2:
IDENTIFYING ALL HAZARDS WITHIN YOUR ORGANIZATION
Now that you have rallied your troops and your team is eager to improve safety and they finally understand that safety makes their jobs easier - let's get started on implementing a solid safety program.
The first step is clearly identifying every possible hazard in your operations. We'll put frameworks in place that not only finds your current hazards but highlights any new hazards quickly and makes it super simple to throw them through your Safety Management Cycle to eliminate them.
When you have strong systems in place to examine how the job is done and how the equipment is holding up, there will be no stone ever left unturned. No accident will surprise you because you already found the potential and, in our next module, eliminated it as much as possible.
- Set up your operating procedures so they're derived from detailed job hazard analysis that looks at ALL tasks within your facility.
- Develop a process for regular and comprehensive facility inspections that involve more eyes than yours keenly looking for what could go wrong.
- Using a safety audit process, you'll examine all the ins and out of your current program to identify what is working and where things may not be fully up to snuff, opening you up for trouble.
- Create multiple systems for employees to not only report hazards but for them to fix them on their own or help identify the best solutions.
- Put your accident investigation results to more use by taking that data and looking at it through your new hazard identification eyes.
- Plant the seeds for the continuous improvement process that will steadily move you closer and closer to the all elusive zero.
MODULE 3:
FINDING AND DEVELOPING THE RIGHT CORRECTIVE ACTIONS
We know our hazards, so let's take steps to eliminate them. Unfortunately, this is the stage of the Safety Management Cycle that most Safety Managers get wrong. But no worries, I've got you. After module one, this is the MOST IMPORTANT module. In these lessons, you'll learn the tricks to uncovering the best corrective actions that your entire team will be eager to follow. We'll develop a detailed plan on how to execute those actions with absolute success.
- Use your new-found influencing skills to collaborate with all parties involved and come up with corrective actions that aren't just a quick fix for now only to be forgotten about or never addressed again.
- Create an action plan process that involves the entire management team and includes every step needed to fix your identified hazards.
- Learn to write policies, programs, or company guidelines in a way that they're understood and future readers clearly see why they're in place. This will phase-out that problem of things reverting back to how they've always been.
- Develop detailed operating procedures that can be referenced regularly and used like an owner's manual for how to do any job in your company.
MODULE 4:
IMPLEMENTING YOUR CORRECTIVE ACTIONS AND EFFECTIVELY TRAIN AND ENGAGE YOUR TEAM
You have your detailed action plan. Your policies, procedures, and training materials are at the ready. If you don't implement them effectively, it's all for naught. Let's not allow your idea to falter and crash. Being strategic about how your programs are executed and having a strong follow-up method practically guarantees your success. In this module, we'll look at how adults learn so you can craft your implementation around their needs first. We'll get your employees asking you how they can be involved and by using a bit of 'Sales 101' we'll have them buying safety like it's running out of stock. This is where behavior change either happens or it doesn't. So getting it right matters. In some cases, it could mean whether or not an injury happens.
- Manage your action plan to completion; effectively and on-schedule.
- Learn the tricks to making your training engaging for adult learners so that they're paying full attention and internalizing your message.
- Craft safety awareness campaigns that further embed your training message into their psyche while increasing comprehension.
- Involve your employees in the safety program in meaningful ways that truly make a difference to the program and create a culture of participation.
- Construct a winning program launch event that generates excitement, boosts employee morale, and further solidifies the desire to always think of safety first.
MODULE 5:
OBSERVE AND COACH TO VERIFY UNDERSTANDING AND EFFECTIVENESS
Now that everything is in place and your plan has come to completion, let's make sure it's working the way you expected and giving you the results you want.
Even the BEST plans can fail and if you don't take steps to examine them after they're finished, you're missing the mark, big time. In this module, we'll not only examine what is and isn't working, but we'll take active measures to further increase compliance with your new procedures.
Being a safety leader is being a coach. The front line supervisors and employees make up your team. Without their success, you don't win either. In addition, the data collected in this stage of the process is vital to your continuous improvement process.
- Learn the skills to go beyond saying "good job" to leave them really thinking about what they did right, so they do it again.
- Use the power of clear feedback and discussion-based questions to get to the most out of your safety observations.
- Expand your reach by using employees to correct each other while instilling a "have each other's back" mentality.
- Collect specific data from every interaction increasing your understanding of how well a program is actually working.
MODULE 6:
ANALYZE YOUR DATA AND IDENTIFY TRENDS
We're coming to the end of our Safety Management Cycle. All the data you've collected in the other modules is now ready to be crunched, poked, and prodded so you can find the best areas to focus on that'll give you the biggest impact. When decisions are made based on data, the drama is taken out of the equation and you're no longer guessing about what to do next. Knowing how to crunch these numbers is one of the biggest differences between an outstanding or mediocre safety leader. This stage will make your safety program stronger, where you dig deep to REALLY find those problem areas and focus on them through the continuous improvement model. Without good trending data, you'll never get to zero.
- Look at all your reactive data markers, not just injury numbers but ALL the details that led to that accident.
- Identify the proactive and leading indicators to be watching and measuring. These will be your most important injury prevention ones.
- Generate reports that you'll share with your executive staff, all levels of management, and even employees
- Act on those reports by moving your findings to the next (or first) stage of the Safety Management Cycle: identifying hazards to eliminate.
Real Results and Feedback from Safety Geek Students
Wesley S., Energy Generation
“Safety Leadership Academy gave me the confidence to work for a larger organization, making a significant difference in my salary and positively impacting my family.”
Kelly D., Engineering Consulting Firm
“Safety Leadership Academy made me excited about safety management again. It has changed my approach to safety and for the first time safety has been involved in senior leadership.”
Eric B., Construction
“Safety Leadership Academy was well worth the investment. It has been a huge refresher for me and in 8 months we have seen a 34% incident reduction.”
Jamilah A., Local Government, Public Sector
“Safety Leadership Academy gave me the confidence to be more vocal in promoting change and getting people to look at things differently. I am more comfortable when I’m sharing ideas.”
So, Let's Recap!
When you join Safety Leadership Academy, you get access to the core course and all the templates and worksheets that will transform you from an Underappreciated Safety Servant who is expected to do it all with little to no support to a Respected Safety Executive who is a valued member of the team and blows your team away during monthly program reviews.
MOST SAFETY PROFESSIONALS WHO HAVE DECIDED THAT THIS IS THE CAREER FOR THEM...THEY GO STRAIGHT FOR A DEGREE AND START EYEING CERTIFICATIONS.
And graduate knowing more about OSHA...but still struggle to get management to listen.
And I get it. You've committed. So you go chase the credentials that are supposed to make it official and worth more in the job market.
The thing that nobody is telling you about that path?
Those credentials take four to six years. And for every one of those years, your career sits still... while you wait on a piece of paper to "qualify" you for the work you're already doing.
That's four to six years of stalled titles. Stalled pay. Stalled momentum.
THE SAFETY PROFESSIONALS WHO ACTUALLY MOVE UP DON'T WAIT
(they understand that waiting could cost them about $20K a year)
They learn how to do the job NOW. They get results NOW. And then they work on the degree as they go... if they even still need it by the time they get there.
That's the gap the Academy fills.
Now, can you piece all of this together on your own? 100%. Everything inside the Academy is learnable from free resources, hard knocks, and trial and error.
But I've personally trained over 700 safety professionals across 15+ industries, so I'll tell you exactly what that road costs: five to ten years of figuring it out the hard way. Five to ten years of watching promotions and the salary that comes with them pass you by.
And waiting for your employer to fund your growth? That's just one more way to stay stuck.
Wesley spent 25 years at one company. Built their entire safety program. And after he earned his SMS, HR still said no to the raise. Staying put and hoping they'll finally see your worth almost never pays off the way you think it will.
Here's the math that actually works in YOUR favor: invest in the skills now, and you can be earning more in a couple of years... before you'd have even finished that degree.
WHAT THE ALTERNATIVES ACTUALLY COST
- Comparable safety degree will cost $30,000 - $60,000 + 4-6 years
- Working with a coach regularly can cost as much as $10,000 a year
- Hiring a consultant to work with costs about $1,500 a day + travel.
- A 6-hour class at an OSHA OTI center or similar runs about $350 and a multi-day class is upwards of $1,000.
- The time it could take you to learn this from free resources is about 5-10+ years, with lots of trial and error.
The do-it-yourself path costs you years you don't get back.
The Academy is none of those. It's one roadmap, mentorship, and the systems that take you from the safety lead carrying the whole program alone... to the Respected Safety Executive with a seat at the table, the income, and the respect to match.
Safety Leadership Academy is a small investment in yourself that pays huge dividends in your future.
(and gives you the shortcut to success)
And it gets you there in a fraction of the time, without the years of trial and error.
So tell me...are you in?
GET STARTED NOW
Choose the Safety Leadership Academy plan that's right for you
Safety Leadership Academy
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- 6 months access
- Certificate of Completion
- Upgrade Credit to apply to Pro version
LIFETIME accessDocumentation & Recordkeeping courseTime Management & Organization CourseSafety Management Fundamentals CourseSafety Program Extras: 5 workshops & IntensivesAcademy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$1,497 USD
payment plan available at checkout in most areas
Safety Leadership Academy Pro
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- LIFETIME access
- Certificate of Completion
- Documentation & Recordkeeping course
- Time Management & Organization Course
- Safety Management Fundamentals Course
- Safety Program Extras: 5 workshops & Intensives
- Academy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$3,997 USD
payment plan available at checkout in most areas
Want the Community Too?
It's our private community where you get access to coaching, support, mentorship, and feedback. Add it when you check out. You'll get a special offer on your first 6 months, and then it's $97 a month.
For questions or help with your enrollment, call Safety Geek HQ @ (352) 363-1317
Need Another Payment Method? Click Here to Request an Invoice
Still have questions?
Not sure which one fits you? Book a Leadership Roadmap Session and we'll talk through where you are right now and which option makes sense.
No pressure. No obligation. Just a conversation about whether this is your next step.
WHAT PEOPLE ASKED BEFORE ENROLLING IN
Safety Leadership Academy
Safety Leadership Academy works across every industry. I've trained safety professionals in construction, manufacturing, food distribution, energy, pharmaceuticals, government, casinos, and more. The Safety Management Cycle applies anywhere people work.
Certifications teach you the regulations. The Academy teaches you how to get people to actually follow them. And how to position yourself as a leader, not just a compliance officer. Most of our students already have their 30-hour card or CSP when they join.
You can. But if you do it without learning how to actually run a program first, you'll graduate with a credential and the same frustrations. The Academy teaches what no classroom does... how to lead people, build management support, and advance your career, regardless of the letters after your name.
Module 1 is entirely about building management support. Not by begging. By learning to communicate safety's value in the language they understand: dollars, efficiency, and risk.
The curriculum is self-paced. Most students work through the core material over 90 days while implementing as they go. You can move faster or slower depending on your schedule.
Yes. The Academy is designed to be done while you're working, so it doesn't take time out of your personal life. The videos are short. Watch one, use it on the job, then come back for the next. Most students spend about an hour or two a week on it.
With the Academy, your access ends at 6 months. Nothing renews and nothing else gets charged. Download any templates and tools you want to keep before then. If you want lifetime access, that's Academy Pro. And if you start with the Academy, you can upgrade to Pro any time in your first 6 months and what you paid goes toward it.
No. You can enroll right here on this page and get started today. If you'd like to talk it through first, you can book a Leadership Roadmap Session. It's a conversation about your goals and which option fits you.
We partner with third-party financing options. If they're available in your area, you'll see them at checkout.
Some do, and it's worth asking. If your company is paying, use the Request an Invoice link next to the enrollment options. If you're investing in yourself, there's a payment plan available at checkout in most areas.
GET STARTED NOW
Choose the Safety Leadership Academy plan that's right for you
Safety Leadership Academy
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- 6 months access
- Certificate of Completion
- Upgrade Credit to apply to Pro version
LIFETIME accessDocumentation & Recordkeeping courseTime Management & Organization CourseSafety Management Fundamentals CourseSafety Program Extras: 5 workshops & IntensivesAcademy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$1,497 USD
payment plan available at checkout in most areas
Safety Leadership Academy Pro
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- LIFETIME access
- Certificate of Completion
- Documentation & Recordkeeping course
- Time Management & Organization Course
- Safety Management Fundamentals Course
- Safety Program Extras: 5 workshops & Intensives
- Academy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$3,997 USD
payment plan available at checkout in most areas
Want the Community Too?
It's our private community where you get access to coaching, support, mentorship, and feedback. Add it when you check out. You'll get a special offer on your first 6 months, and then it's $97 a month.
For questions or help with your enrollment, call Safety Geek HQ @ (352) 363-1317
Need Another Payment Method? Click Here to Request an Invoice
Still have questions?
Not sure which one fits you? Book a Leadership Roadmap Session and we'll talk through where you are right now and which option makes sense.
No pressure. No obligation. Just a conversation about whether this is your next step.
SAFETY LEADERSHIP ACADEMY is perfect for you if . . .
- You're just getting started in the safety profession and you want to NAIL IT right out of the gate by using the most powerful, "easy to follow" strategies to boost your success.
- You've been at it for a few years and keep hitting the same sticking point, every quarter you're trying something new, but it's making little difference, so you're searching for that magic piece that having a step-by-step plan can give you.
- You feel like your program is on repeat. You find a problem, fix it, only to find that it's still a problem 3 months later, so then you start over again. Nothing you're doing seems to be taking hold or permanently changing behaviors.
- You like to follow a plan and see how it all plays out, you're a rule follower and can't walk away from a fancy spreadsheet or a finely designed PowerPoint. Your eye for detail is what sets you apart.
- You have no problem investing a couple of hours a week as long as you know that every bit of energy you invest is a strategic and meaningful step towards moving your career forward and doing a more effective job.
You're ready to start managing your program like a pro if . . .
- In fact, you already invest 2+ hours a week researching the latest safety management updates and have all your favorite sites bookmarked. Those aren't spam emails you're reading, there are nuggets of valuable information in each one, and you're like a miner trying to take in everything you can.
- You wish the people you worked with saw safety the same way you do. Even though you work for, and with, good people, you also feel like they could be doing more to support safety. Every time you bring it up, they agree, but either nothing happens or it's never a priority.
- You're aware of the possibility of a true safety culture within an organization, maybe you even took a tour of a facility that had one, but your company can't get past the minimum regulations to see the big picture of what's possible.
- You're DONE sitting on the sidelines watching others take the spotlight, getting invited to speak at your regional networking group, or winning the awards at last conferences; you're ready to get the recognition for the work you're doing.
- You're ready to take your seat at the big table and create a detailed safety improvement action plan that doesn't include just your name in the responsibility section, knowing that this will be the first of many as you work every day to make continuous improvements in your safety program and celebrate every step towards zero.
IF YOU SAID "YES" TO 6 OUT OF 10 POINTS ABOVE,
I can't wait to meet you inside SAFETY LEADERSHIP ACADEMY!
GET STARTED NOW
Choose the Safety Leadership Academy plan that's right for you
Safety Leadership Academy
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- 6 months access
- Certificate of Completion
- Upgrade Credit to apply to Pro version
LIFETIME accessDocumentation & Recordkeeping courseTime Management & Organization CourseSafety Management Fundamentals CourseSafety Program Extras: 5 workshops & IntensivesAcademy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$1,497 USD
payment plan available at checkout in most areas
Safety Leadership Academy Pro
- The full Safety Leadership Academy Curriculum - all 6 modules of the Safety Management Influencer System
- Templates, tools, worksheets, and checklists
- Private podcast feed for the commute
- Mobile app
- Lesson forums - ask questions in every lesson
- LIFETIME access
- Certificate of Completion
- Documentation & Recordkeeping course
- Time Management & Organization Course
- Safety Management Fundamentals Course
- Safety Program Extras: 5 workshops & Intensives
- Academy Pro Resources: Career Planning, Masterclass Library, Influencer Bootcamp...and more
$3,997 USD
payment plan available at checkout in most areas
Want the Community Too?
It's our private community where you get access to coaching, support, mentorship, and feedback. Add it when you check out. You'll get a special offer on your first 6 months, and then it's $97 a month.
For questions or help with your enrollment, call Safety Geek HQ @ (352) 363-1317
Need Another Payment Method? Click Here to Request an Invoice
Still have questions?
Not sure which one fits you? Book a Leadership Roadmap Session and we'll talk through where you are right now and which option makes sense.
No pressure. No obligation. Just a conversation about whether this is your next step.
IT'S TIME TO GET OFF THE FENCE
If you read this far then you're clearly thinking hard about it. There's power in making a decision. Even if that decision is a "No."
It's the indecisiveness that causes stress and stalls progress.
Here's a tip: the question I always ask myself when I'm in a situation like this is:
"1, 3, or 6 months from now, will I be in the same place - WILL I REGRET NOT DOING IT?"
If the answer is anything other than a solid "NO", then I'm all in.
IF YOU'RE LEANING MORE TO THE YES SIDE . . .
I have one more thing to tell you.
Remember - I've got your back
You have everything to gain, and I would love to help you move your program as well as your career forward.
IT'S TIME TO GET OFF THE FENCE
If you read this far then you're clearly thinking hard about it. There's power in making a decision. Even if that decision is a "No."
It's the indecisiveness that causes stress and stalls progress.
Here's a tip: the question I always ask myself when I'm in a situation like this is:
"1, 3, or 6 months from now - WILL I REGRET NOT DOING IT?"
If the answer is anything other than a solid "NO", then I'm all in.
IF YOU'RE LEANING MORE TO THE YES SIDE . . .
I have one more thing to tell you.
Remember - I've got your back
You have nothing to lose and everything to gain. I would love to help you move your program as well as your career forward.
Still Have Questions?
Not sure which one fits you? Book a Leadership Roadmap Session and we'll talk through where you are right now and which option makes sense.
No pressure. No hard sell. We figure out together if this is the right fit. Or we don't.
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT OUR PRODUCTS AND THEIR POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN MAKE A VERY LUCRATIVE SALARY, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MORE OR INCREASE YOUR SALARY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCTS, IDEAS, AND TECHNIQUES.
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO OUR PROGRAMS, IDEAS, AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE, AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO THE INDIVIDUAL, WE CAN NOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL, NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.
MATERIALS IN OUR PRODUCTS AND ON OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES, OR IS BASED UPON, FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS "ANTICIPATE," "ESTIMATE," "EXPECT," "PROJECT," "INTEND," "PLAN," "BELIEVE," AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.
ANY AND ALL FORWARD-LOOKING STATEMENTS HERE, OR ON ANY OF OUR SALES MATERIALS, ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS ARE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR THE TESTIMONIALS OR OUR CUSTOMERS. IN FACT, NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM THE IDEAS AND TECHNIQUES IN OUR MATERIALS.
If you have any questions or need technical support, please contact Safety Geek Support at support@theSafetyGeek.com
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